Puff

Puff

Introduction

Introduction

Puff Delta 8’s brand identity captures the essence of calm elevation through playful, sensory-driven design. We centered the visuals around a signature gradient bubble motif—symbolizing the soft, buoyant high of Delta 8—paired with bold color palettes that reflect the juicy, potent flavor profiles of each product.

Year

2023

Industry

Wellness

Scope of work

/

Marketing

/

Packaging

Timeline

2 Weeks

Introduction

Puff Delta 8’s brand identity captures the essence of calm elevation through playful, sensory-driven design. We centered the visuals around a signature gradient bubble motif—symbolizing the soft, buoyant high of Delta 8—paired with bold color palettes that reflect the juicy, potent flavor profiles of each product.

Year

2023

Industry

Wellness

Scope of work

/

Marketing

/

Packaging

Timeline

2 Weeks

Challenges

Challenges

Challenges

As a cannabis-adjacent brand in a competitive, highly-regulated space, Puff Delta 8 needed to stand out while staying compliant. With little pre-existing brand assets, we were tasked with developing a visual identity and packaging system that communicated the effects, flavors, and lifestyle appeal—all while elevating consumer trust.

With little pre-existing brand assets, we were tasked with developing a visual identity and packaging system that communicated the effects, flavors, and lifestyle appeal—all while elevating consumer trust.

Final thoughts

Final thoughts

Final thoughts

The result is a vibrant, cohesive brand experience that appeals to both first-time and returning users.

By blending sensory storytelling with functional design, Puff Delta 8 delivers shelf impact, clarity, and emotional resonance—earning industry recognition and customer loyalty.

Butter & Bagel

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Butter & Bagel Studio

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Butter & Bagel

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s Work Together

Tell us about your project—we can't wait to collaborate with you!

Quick response.

We reply your email within 24 hours.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Butter & Bagel

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Butter & Bagel Studio

Let’s Work Together

Tell us about your project—we can't wait to collaborate with you!

Quick response.

We reply your email within 24 hours.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.