Aurum’s original website lacked the clarity and sophistication their brand demanded.
The structure was cluttered, the visuals didn’t communicate luxury, and the UX didn’t reflect the seamless experience they deliver to clients. I was brought on to design a fully custom site—balancing elegance with usability, and luxury with performance.
The redesigned Aurum website is clean, intuitive, and refined—crafted to convert high-value clients while reinforcing their premium positioning.
Every section was built with intention, from the elevated typography to the fluid user flow. It now feels like the digital equivalent of stepping into a luxury showroom.
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(2016-25©)
