The brand required a visual identity that honored the heritage of its ingredients without leaning into cliché. With no prior assets, we were tasked with building everything from the ground up, including packaging mockups and a digital-ready design system that could scale to future web and content platforms.
With no prior assets, we were tasked with building everything from the ground up, including packaging mockups and a digital-ready design system that could scale to future web and content platforms.
The final identity strikes a deliberate balance between culture and modernity.
With an understated nod to origin and a polished, minimalist execution, MOTHAIBA now has a versatile brand system that feels equally at home on a premium shelf or in a digital storefront.
Next projects.
(2016-25©)
